AssureSoft recently welcomed students from Universidad Privada Boliviana’s (UPB) Cochabamba campus from multiple academic programs for an on-site talk focused on emerging professional opportunities in the tech industry. The session, titled “Beyond the Traditional: How My Career Found New Professional Spaces,” was part of AssureSoft’s Digital Academy initiative, reinforcing the company’s commitment to education, talent development, and industry-academia collaboration.
The conversation featured three AssureSoft professionals who shared their firsthand experiences navigating non-traditional career paths within technology: Andrea G., Design Manager; Andrés V., Marketing Specialist; and Natalia V., Human Resources Analyst. Together, they discussed how design, marketing, and psychology have evolved alongside the growth of the software industry, opening new, interdisciplinary roles that didn’t exist just a few years ago.
During the session, students actively engaged with the speakers, raising questions about career prospects, current market conditions, and the challenges of entering fields that were once unfamiliar to the tech ecosystem. Topics included how design has moved beyond aesthetics to become a strategic business function, how marketing plays a critical role in positioning tech solutions globally, and how psychology and human resources contribute to building high-performing, people-centered teams in software companies.
Speakers also reflected on what it was like to build their careers when these disciplines were still finding their place in the industry, offering practical advice on adaptability, continuous learning, and the importance of transferable skills. The discussion highlighted the expanding range of professional spaces available today and the value of embracing change in a fast-moving digital environment.
This visit is one of many activities led by Digital Academy, a program that supports students and early-career professionals through knowledge sharing, mentorship, and exposure to real-world industry experiences. By creating open dialogue with universities and students, AssureSoft aims to help bridge the gap between academic training and the evolving needs of the technology sector.
Through initiatives like this, AssureSoft continues to invest in the next generation of professionals, encouraging them to look beyond traditional career boundaries and discover how their skills can thrive in the global tech industry.
Interested in learning more about how AssureSoft supports students and early-career professionals?
Explore our Digital Academy.