“AssureSoft helped us move to a fully agentic mode of development.”
“The team’s strong training shows in how they tackle complex tasks.”
“Their communication skills and cultural alignment are excellent.”
“AssureSoft delivers exceptional value.”
“I love working with Latin American culture—it feels very similar to ours.”
Great software starts with the right people
Every new technology changes what people can make possible. Computers expanded how we work. The internet changed how we connect. AI is now transforming how fast ideas can become reality.
For engineering teams, that shift is already reshaping how they imagine, build, test, and improve software solutions. But technology alone does not decide what is useful, secure, or valuable. People do. At AssureSoft, our engineers use AI to accelerate software delivery while bringing the judgment, craft, and accountability that only expert humans can provide, turning productivity into real progress.
That is where AI productivity meets the human standard.
Our core beliefs
We are
dedicated.
big thinkers.
security-focused.
dedicated.
big thinkers.
security-focused.
Meet our founders
Gus Laredo is the Executive Chairman and President of AssureSoft Digital. With over 20 years in management, global operations, and business development, Gus turns ideas into products that reshape corporate-client relationships, with a strong focus on the contact center industry.
Gus operates out of California and has built a strong track record as a founder and technology entrepreneur in the cloud contact center space. He co-founded Five9, Inc. (NASDAQ: FIVN), now a global leader in cloud contact center solutions. He later co-founded Sierra360, an enterprise mobile engagement platform acquired in 2013 by inContact (NASDAQ: SAAS) and subsequently by NICE Systems (NASDAQ: NICE). Building on this success, Gus also co-founded Whendu, an analytics and workflow automation company acquired by Five9 in 2019. Today, he is building and scaling LigaX, a sports technology company that empowers clubs, athletes, and fans with digital tools to enhance engagement, performance, and community building.
Throughout his career, Gus has built and scaled several technology companies, establishing himself as a recognized expert in the contact center space. Gus joined Daniel Gumucio to found AssureSoft Digital, which has become a trusted partner in healthcare, customer support, hospitality, security, and renewable energy, among other industries.
Gus operates out of California and has built a strong track record as a founder and technology entrepreneur in the cloud contact center space. He co-founded Five9, Inc. (NASDAQ: FIVN), now a global leader in cloud contact center solutions. He later co-founded Sierra360, an enterprise mobile engagement platform acquired in 2013 by inContact (NASDAQ: SAAS) and subsequently by NICE Systems (NASDAQ: NICE). Building on this success, Gus also co-founded Whendu, an analytics and workflow automation company acquired by Five9 in 2019. Today, he is building and scaling LigaX, a sports technology company that empowers clubs, athletes, and fans with digital tools to enhance engagement, performance, and community building.
Throughout his career, Gus has built and scaled several technology companies, establishing himself as a recognized expert in the contact center space. Gus joined Daniel Gumucio to found AssureSoft Digital, which has become a trusted partner in healthcare, customer support, hospitality, security, and renewable energy, among other industries.
Daniel Gumucio is the CEO and Founder of AssureSoft Corporation. An entrepreneur and investor with more than 20 years of experience, he has led AssureSoft to become a top nearshore software development company, headquartered in the U.S. with development centers in nine Latin American countries.
In addition to founding and leading AssureSoft, he brings deep experience in the contact center industry, which has strongly influenced his leadership style. Before AssureSoft, he co-founded and served as CTO of Sierra360, an enterprise mobile engagement platform acquired by inContact (NASDAQ:SAAS), which was later acquired by NICE Systems (NASDAQ:NICE). Following the acquisition, he spent 11 years as Director of Engineering for NICE inContact, where he led and grew regional development teams of over 200 engineers, upholding top-tier engineering standards. Currently, he is spearheading the expansion of LigaX, a sports technology company that empowers clubs, athletes, and fans with digital tools to enhance engagement, performance, and community building.
Daniel is also a member of the Forbes Technology Council, where he shares insights on leadership, software development, and emerging technologies, while engaging with other senior executives across the tech sector.
Daniel's core expertise lies in building and managing high-performing technology teams. Under his leadership, AssureSoft has earned a reputation for delivering high-quality software solutions while fostering a culture of collaboration, long-term client relationships, and a genuine commitment to employee growth and well-being.
In addition to founding and leading AssureSoft, he brings deep experience in the contact center industry, which has strongly influenced his leadership style. Before AssureSoft, he co-founded and served as CTO of Sierra360, an enterprise mobile engagement platform acquired by inContact (NASDAQ:SAAS), which was later acquired by NICE Systems (NASDAQ:NICE). Following the acquisition, he spent 11 years as Director of Engineering for NICE inContact, where he led and grew regional development teams of over 200 engineers, upholding top-tier engineering standards. Currently, he is spearheading the expansion of LigaX, a sports technology company that empowers clubs, athletes, and fans with digital tools to enhance engagement, performance, and community building.
Daniel is also a member of the Forbes Technology Council, where he shares insights on leadership, software development, and emerging technologies, while engaging with other senior executives across the tech sector.
Daniel's core expertise lies in building and managing high-performing technology teams. Under his leadership, AssureSoft has earned a reputation for delivering high-quality software solutions while fostering a culture of collaboration, long-term client relationships, and a genuine commitment to employee growth and well-being.
Built to grow. Never to settle.
We grew alongside our clients, elevated our standards with each challenge, and never compromised on what mattered most.
2006
A vision takes root
Founded as one of the region’s early nearshoring pioneers, we set out from a modest office in Cochabamba, Bolivia, with a mission that transcended borders: to deliver high-quality software development services to U.S. companies by tapping into the vast potential of Latin American talent. While our first projects served the local market, our vision was always global.
2008
Our first step into the U.S. market
As our vision began to take shape, we started working with our first U.S. clients, laying the foundation for long-term partnerships in California. This milestone marked the beginning of our international journey and the first chapter of our nearshore growth story.
2010
Expanding our client base
With surging demand for nearshore software development, we broadened our client portfolio across multiple U.S. industries. Each partnership enhanced our skills, deepened our expertise, and reinforced the trust placed in us as a technology partner.
2013
Moving into a purpose-built engineering hub
As we continued to grow, we relocated to a new office, designed to support our expanding engineering teams and international clients. More than a physical space, it represented a new stage in our evolution and our readiness for what lay ahead.
2018
Reaching a new scale
Surpassing 100+ engineers, we opened a second development center in Santa Cruz, Bolivia, validating the model we had spent over a decade building. It reflected the strength of the team we had built, the consistency of our delivery, and our ability to take on more ambitious and complex work.
2019
Investing in future talent
With the launch of Digital Academy, we deepened our commitment to developing the next generation of Latin American software engineers. Through mentorship, hands-on learning, and real-world experience, we began building future talent from within.
2020
Broadening our engineering network
Opening a development center in La Paz, Bolivia, marked an important step in strengthening our delivery model. With teams now established across three cities, we expanded access to exceptional talent, increased collaboration, and reinforced the foundation for continued growth.
2022
Building an exceptional culture
Earning our first Great Place to Work® certification in Bolivia confirmed what our team had built over the years: a culture of trust, collaboration, and genuine care for every member. With 300+ professionals, we reaffirmed that exceptional culture is the foundation of success.
2023
Scaling across Latin America
Our expansion into Paraguay and Brazil marked a pivotal step in strengthening our regional presence. With 350+ engineers collaborating across the region, our vision of a truly continental delivery model became a reality.
2024
Global security standards
Achieving ISO/IEC 27001 certification reinforced our commitment to the highest global standards for information security and operational rigor. Earning Great Place to Work® recognition across Latin America for the first time further confirmed that our pursuit of excellence was as strong within our walls as it was in every deliverable we sent beyond them.
2025
Strengthening our regional presence
With operations spanning ten countries—including Argentina, Colombia, Mexico, Peru, Chile, Ecuador, and the United States—our expanded presence has created stronger connections between Latin American talent and global opportunity.
2026
Celebrating 20 years of nearshore excellence
We proudly celebrate our 20th Anniversary by honoring our team and expanding our reach even further. With the opening of new offices in Colombia and Brazil, we reinforce our commitment to Latin American talent as we look ahead to a future of limitless possibilities.
2006
A vision takes root
Founded as one of the region’s early nearshoring pioneers, we set out from a modest office in Cochabamba, Bolivia, with a mission that transcended borders: to deliver high-quality software development services to U.S. companies by tapping into the vast potential of Latin American talent. While our first projects served the local market, our vision was always global.
2008
Our first step into the U.S. market
As our vision began to take shape, we started working with our first U.S. clients, laying the foundation for long-term partnerships in California. This milestone marked the beginning of our international journey and the first chapter of our nearshore growth story.
2010
Expanding our client base
With surging demand for nearshore software development, we broadened our client portfolio across multiple U.S. industries. Each partnership enhanced our skills, deepened our expertise, and reinforced the trust placed in us as a technology partner.
2013
Moving into a purpose-built engineering hub
As we continued to grow, we relocated to a new office, designed to support our expanding engineering teams and international clients. More than a physical space, it represented a new stage in our evolution and our readiness for what lay ahead.
2018
Reaching a new scale
Surpassing 100+ engineers, we opened a second development center in Santa Cruz, Bolivia, validating the model we had spent over a decade building. It reflected the strength of the team we had built, the consistency of our delivery, and our ability to take on more ambitious and complex work.
2019
Investing in future talent
With the launch of Digital Academy, we deepened our commitment to developing the next generation of Latin American software engineers. Through mentorship, hands-on learning, and real-world experience, we began building future talent from within.
2020
Broadening our engineering network
Opening a development center in La Paz, Bolivia, marked an important step in strengthening our delivery model. With teams now established across three cities, we expanded access to exceptional talent, increased collaboration, and reinforced the foundation for continued growth.
2022
Building an exceptional culture
Earning our first Great Place to Work® certification in Bolivia confirmed what our team had built over the years: a culture of trust, collaboration, and genuine care for every member. With 300+ professionals, we reaffirmed that exceptional culture is the foundation of success.
2023
Scaling across Latin America
Our expansion into Paraguay and Brazil marked a pivotal step in strengthening our regional presence. With 350+ engineers collaborating across the region, our vision of a truly continental delivery model became a reality.
2024
Global security standards
Achieving ISO/IEC 27001 certification reinforced our commitment to the highest global standards for information security and operational rigor. Earning Great Place to Work® recognition across Latin America for the first time further confirmed that our pursuit of excellence was as strong within our walls as it was in every deliverable we sent beyond them.
2025
Strengthening our regional presence
With operations spanning ten countries—including Argentina, Colombia, Mexico, Peru, Chile, Ecuador, and the United States—our expanded presence has created stronger connections between Latin American talent and global opportunity.
2026
Celebrating 20 years of nearshore excellence
We proudly celebrate our 20th Anniversary by honoring our team and expanding our reach even further. With the opening of new offices in Colombia and Brazil, we reinforce our commitment to Latin American talent as we look ahead to a future of limitless possibilities.
Proven expertise. Measurable impact.
From long-term partnerships to certified excellence, our track record reflects the scale, stability, and success we bring to every client engagement.
20+
Years
being strategic and technical partners for companies of all sizes
500+
Software Engineers
distributed across our Latin American development hubs
1800+
Projects Delivered
successfully delivered across different industries
5-year
Winners
recognized by Great Place to Work®
82
NPS score
over 80% of clients rate us 9 or 10
Digital Academy: building AI-first engineers
AssureSoft’s Digital Academy is our commitment to growing engineering talent from the inside out. We train our people to apply AI across the software lifecycle, from development and QA to DevOps and technical leadership.
Through two tracks of initiatives, we help talent build the skills today’s software demands:
External initiatives
- Training programs
- Internship opportunities
- Programming competitions
- University technical talks
Internal initiatives
- AI-first engineering program
- Workshops and talks
- Specialized training sessions
- English language program
What's new at AssureSoft
Stay updated with our latest news and media coverage
Our office network
With development hubs strategically located across Latin America, we deliver nearshore advantages that matter: overlapping time zones, cultural alignment, and direct communication. Our distributed team model ensures you get the right expertise, exactly when you need it.
