About Us | AssureSoft

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Proven Expertise. Measurable Impact.

From long-term partnerships to certified excellence, our track record reflects the scale, stability, and success we bring to every client engagement.

19+

Years

being strategic and technical partners for companies of all sizes

500+

Software Engineers

distributed across our Latin American development hubs

1800+

Projects

successfully delivered across different industries

5-year

winners

5 years running as Great Place To Work winners

82

NPS score

over 80% of clients rate us 9 or 10

ISO 27001

Certified

certified development process to secure all projects

We aspire to be the leading force in software development throughout Latin America, driving excellence in every project we tackle.

Our core beliefs

We are

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

We prioritize integrity and transparency in all our interactions.

We are committed to delivering exceptional quality in everything we do.

We encourage creativity and forward-thinking to tackle our clients’ challenges.

We foster lasting partnerships with our clients to achieve mutual success.

We love crafting solutions that help our clients turn their vision into reality.

We use ISO-certified processes to keep our clients’ projects and data secure.

We prioritize integrity and transparency in all our interactions.

We are committed to delivering exceptional quality in everything we do.

We encourage creativity and forward-thinking to tackle our clients’ challenges.

We foster lasting partnerships with our clients to achieve mutual success.

We love crafting solutions that help our clients turn their vision into reality.

We use ISO-certified processes to keep our clients’ projects and data secure.

Meet our founders

Gus Laredo

Executive Chairman & President

Gus Laredo is the Executive Chairman and President of AssureSoft Digital. With over 20 years in management, global operations, and business development, Gus turns ideas into products that reshape corporate-client relationships, with a strong focus on the contact center industry.
Gus operates out of California and has built a strong track record as a founder and technology entrepreneur in the cloud contact center space. He co-founded Five9, Inc. (NASDAQ: FIVN), now a global leader in cloud contact center solutions. He later co-founded Sierra360, an enterprise mobile engagement platform acquired in 2013 by inContact (NASDAQ: SAAS) and subsequently by NICE Systems (NASDAQ: NICE). Building on this success, Gus also co-founded Whendu, an analytics and workflow automation company acquired by Five9 in 2019. Today, he is building and scaling LigaX, a sports technology company that empowers clubs, athletes, and fans with digital tools to enhance engagement, performance, and community building.
Throughout his career, Gus has built and scaled several technology companies, establishing himself as a recognized expert in the contact center space. Gus joined Daniel Gumucio to found AssureSoft Digital, which has become a trusted partner in healthcare, customer support, hospitality, security, and renewable energy, among other industries.

Daniel Gumucio

CEO & Founder

Daniel Gumucio is the CEO and Founder of AssureSoft Corporation. An entrepreneur and investor with more than 20 years of experience, he has led AssureSoft to become a top nearshore software development company, headquartered in the U.S. with development centers in nine Latin American countries.
In addition to founding and leading AssureSoft, he brings deep experience in the contact center industry, which has strongly influenced his leadership style. Before AssureSoft, he co-founded and served as CTO of Sierra360, an enterprise mobile engagement platform acquired by inContact (NASDAQ:SAAS), which was later acquired by NICE Systems (NASDAQ:NICE). Following the acquisition, he spent 11 years as Director of Engineering for NICE inContact, where he led and grew regional development teams of over 200 engineers, upholding top-tier engineering standards. Currently, he is spearheading the expansion of LigaX, a sports technology company that empowers clubs, athletes, and fans with digital tools to enhance engagement, performance, and community building.
Daniel is also a member of the Forbes Technology Council, where he shares insights on leadership, software development, and emerging technologies, while engaging with other senior executives across the tech sector.
Daniel’s core expertise lies in building and managing high-performing technology teams. Under his leadership, AssureSoft has earned a reputation for delivering high-quality software solutions while fostering a culture of collaboration, long-term client relationships, and a genuine commitment to employee growth and well-being.

The home for outstanding dev talent

At AssureSoft, we cultivate a dynamic and supportive environment where developers come to become masters of their craft. We provide the resources and opportunities for them to collaborate, share knowledge, and continually refine their skills. This support helps them achieve both personal growth and professional success, ultimately translating into outstanding results for our clients.

Don’t just take our word for it—we’ve been recognized as a Great Place To Work® both locally and regionally for several years in a row.

The home for outstanding dev talent

Don’t just take our word for it—we’ve been recognized as a Great Place To Work® both locally and regionally for several years in a row.

Join us

From startup to strategic partner

We've evolved with our clients, growing through each milestone, expanding our expertise, and deepening our commitment to long-term impact.

AssureSoft founded

2007

2015

Opened 1st
Development Center
Cochabamba, Bolivia

+60 engineers

2018

Opened 2nd Development Center Santa Cruz, Bolivia

+80 engineers

2019

Launched AssureSoft Digital Academy

2020

Opened 3rd Development Center La Paz, Bolivia

+110 engineers

2022

First year certified as a Great Place to Work® Bolivia

+250 engineers

2023

Started operations in Paraguay and Brazil

+320 engineers

2024

First certified in ISO/ IEC 27001 (Information Security Management)

Recognized as a Great Place to Work® in Latin America

Expanded team across Brazil, Colombia and Argentina

Company rebrand lauch

2025

Opened new development center in Asunción, Paraguay

State-of-the-art new offices in Santa Cruz, Bolivia

Continued regional growth and delivery expansion in LATAM

+500 engineers

AssureSoft founded

2007

2015

Opened 1st
Development Center
Cochabamba, Bolivia

+60 engineers

2018

Opened 2nd Development Center Santa Cruz, Bolivia

+80 engineers

2019

Launched AssureSoft Digital Academy

2020

Opened 3rd Development Center La Paz, Bolivia

+110 engineers

2022

First year certified as a Great Place to Work® Bolivia

+250 engineers

2023

Started operations in Paraguay and Brazil

+320 engineers

2024

First certified in ISO/ IEC 27001 (Information Security Management)

Recognized as a Great Place to Work® in Latin America

Expanded team across Brazil, Colombia and Argentina

Company rebrand lauch

2025

Opened new development center in Asunción, Paraguay

State-of-the-art new offices in Santa Cruz, Bolivia

Continued regional growth and delivery expansion in LATAM

+500 engineers

Digital Academy: opening doors for everyone

We believe that continuous development is essential for both personal and professional growth. By combining skill acquisition with practical experiences, we empower individuals to harness their potential and seize new opportunities. Through our diverse range of external and internal programs, the Digital Academy opens doors to new possibilities for our team members and the broader community.

External initiatives

Training programs
Internship opportunities
Programming competitions
University technical talks

Internal initiatives

Learning and development programs
Workshops and talks
Specialized training sessions
English language program

Find out more

What’s new at AssureSoft

Stay updated with our latest news and media coverage

DevOps as a Service: What It Is and Why Your Business Needs It

As software delivery cycles accelerate in 2025, businesses face pressure to deploy faster, operate more reliably, and enforce tighter security. In response, many are turning to DevOps as a Service (DaaS) as a means to streamline operations, enhance cross-functional collaboration, and reduce deployment risks.

How a Custom Software Development Company Can Streamline Your Business

In 2025, efficiency is imminent. Businesses with outdated systems, broken tools, or manual processes fall behind. They are simply inefficient. More organizations partner with custom software firms. They do this to streamline operations, centralize data, and adapt to changing needs.

What to Look for in a Software Development Company in 2025

Finding the right software development company in 2025 is a strategic decision with long-term impact. The industry demands speed, precision, and specialized knowledge. Quick comparisons and basic vetting are no longer enough. We need partners who deliver real results and understand how software supports business growth.

Great Place To Work® Recognizes AssureSoft Among Latin America’s Best Workplaces 2025

We’re proud to announce that AssureSoft is once again part of the Best Workplaces in Latin America™ raking in the Small and Medium Business category, according to Great Place to Work®. This recognition highlights our ongoing commitment to creating a workplace where people feel respected, supported, and empowered to do their best work.

AssureSoft Achieves AWS Services Partner Status, Expanding Cloud Excellence

We’re proud to announce that AssureSoft has officially achieved AWS Services Partner status, a milestone that recognizes both the strength of our team and our commitment to consistently delivering excellence to our clients.

Our Office Network

Our strong presence across Latin America enables us to effectively support our clients and teams wherever they are. By fostering close connections and collaborating with a diverse workforce, we ensure custom solutions that drive success for everyone we work with.

Partner with us to bring your digital vision to life

Schedule a call

Creating value through technology

19+

Years

500+

Software Engineers

1800+

Projects

5-year

winners

82

NPS score

ISO 27001

Certified

We are

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

Meet our founders

The home for outstanding dev talent

The home for outstanding dev talent

AssureSoft

More

USA

Global Headquarters

Latam

Development Centers

Error message

Creating value through technology

19+

Years

500+

Software Engineers

1800+

Projects

5-year

winners

82

NPS score

ISO 27001

Certified

We are

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

Meet our founders

The home for outstanding dev talent

The home for outstanding dev talent

AssureSoft

More

USA

Global Headquarters

Latam

Development Centers